It's the kind of mob any business would be happy to host.

In an effort to support struggling small businesses, cash mobs commit to spending at least $20 in a store, responding to a call sent out over social media.

The Today show reports on a recent cash mob event at a Los Angeles store.

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In just six months, more than 200 mobs have descended on small businesses, from Maine to Tennessee to Oregon, according to the Today report.

In fact, the man behind the idea--himself the son of a small business owner--recently motivated buyers around an inaugural Cash Mob Day in March.  As Anthony Samtoy told the Today show, "I think it speaks a lot to people’s desire to connect with their community, to benefit their community, to reinvigorate businesses in their communities."