Chamber Drops $3.3 Million for California Repubs

September 28, 2012

National Journal

Reid Wilson

The U.S. Chamber of Commerce will spend $3.3 million on advertisements aimed at electing nine California Republican House candidates, several Democratic sources tell Hotline.

The Chamber bought advertising time in the nine districts Thursday. Most of the ads will run between Friday and Oct. 7, but in some more expensive markets the ad buys will run on cable until much later in the month. The district-by-district ad buy details:

-- CA-03: Rep. John Garamendi (D) is seeking re-election. The Chamber will spent $497,000 between tomorrow and Oct. 7 on about 600 gross ratings points in the Sacramento media market.

-- CA-07: Rep. Dan Lungren (R) is seeking re-election. The Chamber will spend $484,000 on about 590 GRPs in the Sacramento market on his behalf on broadcast television over the next ten days (note how expensive the Sacramento market is becoming, with so many swing districts in the area).

-- CA-09: Rep. Jerry McNerney (D) is seeking re-election. The Chamber is spending $485,000 on about 590 points in Sacramento over the same period in an effort to elect Republican Ricky Gill.

-- CA-10: Rep. Jeff Denham (R) is running for a second term. The Chamber is spending $497,000 on about 600 gross ratings points between Sept. 28 and Oct. 7 in a bid to keep him in office.

-- CA-24: Rep. Lois Capps (D) is running for re-election. The Chamber is spending $118,000 on broadcast ads in the Santa Barbara market over the next ten days, good for 750 GRPs.

-- CA-26: Rep. Elton Gallegly's old district, Republican Tony Strickland and Democrat Julia Brownley are running for the open seat. The Chamber is spending $348,000 on Los Angeles cable between Sept. 29 and Oct. 19 on Strickland's behalf.

-- CA-36: Rep. Mary Bono Mack (R) is seeking another term. The Chamber is spending $330,000 between Sept. 25 and Nov. 6 on about 3,700 points in the Palm Springs market on Bono Mack's behalf.

-- CA-41: The new Riverside seat, Democrat Mark Takano is running against Republican John Tavaglione. The Chamber will spend $218,000 for Tavaglione on Los Angeles cable TV.

-- CA-47: The Long Beach-area seat, Democrat Alan Lowenthal is running against Republican Gary DeLong. The Chamber is spending $317,000 between now and Oct. 7 on cable ads in the Los Angeles market on DeLong's behalf.

-- CA-52: Rep. Brian Bilbray (R) is seeking re-election. The Chamber will spend $334,000 between September 28 and October 11 on about 730 GRPs on Bilbray's behalf.

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