Chamber to promote Small Business Saturday in partnership with American Express
November 16, 2012
Dearborn (MI) Press and Guide
The Dearborn Area Chamber of Commerce has been selected to partner with American Express and the US Chamber of Commerce to promote Small Business Saturday, a nationwide campaign to spur business for local merchants on Nov. 24.
American Express created the concept in 2010 to help small businesses get more exposure between Black Friday and Cyber Monday. Last year, more than 100 million people came out to shop at independently owned small businesses on that day.
Using social media, the Dearborn Area Chamber will surprise local businesses and distribute $25 American Express Gift Cards to customers. The promotion will start Sunday and culminate with giveaways at several locations Nov. 24. Recipients are encouraged to use their gift cards at each of the local small-businesses. Posts on Facebook and Twitter will give clues to further direct traffic.
American Express offers a special incentive to small business shoppers: a $25 statement credit offer for cardmembers who register their card at Shopsmall.com and spend $25 or more at any qualifying small business that accepts the American Express Card. Cardmembers must enroll an eligible American Express Card from Sunday to Nov. 24. Consumers can take advantage of this offer by shopping at many Dearborn Area Chamber of Commerce member businesses on Nov. 24.
“Small-business success is critical to the nation’s overall economy,” says Chamber President Jennifer Giering. “According to the U.S. Small Business Administration, there were nearly 28 million small businesses in the United States last year, and over the past two decades, they’ve created 65 percent of new jobs. Their importance to local communities extends even further. According to the small-business advocacy group The 350 Project, for every $100 spent in locally-owned, independent stores, $68 returns to the community through taxes, payroll and other expenditures.”
Consumers are encouraged to shop at local stores and restaurants for that perfect gift. Dearborn and Dearborn Heights is home to bicycle shops and ski stores, bakeries and gift shops and specialty stores including Sophia’s Giftique, Village Picture Frame & Art Gallery, Steven Bernard Jewelers, Merchants Fine Wine and Brightly Twisted. Give a treat to teachers from Shatila Bakery, Iversen’s Bakery Express or New Yasmeen Bakery. Shop the Holiday Show at The Glass Academy (Dec. 1 and 2) or pick up gifts at the shops at The Henry Ford or American Arab National Museum. Consider season tickets to The Players Guild of Dearborn, the Dearborn Symphony or the Ford Community & Performing Arts Center. For home decorating, visit English Gardens, Ken Baron’s Florist & Gifts or Studz Hardware.