Before teaming with an investor, make sure that it brings value to the table. For example, some firms may bring sales expertise; some, marking expertise; and others, operations expertise. Choose a partner that will not only invest financially in your company but will also contribute sweat equity. The biggest mistake that companies make is creating a product and then trying to find a market for it. Businesses should identify the market need first and then create the product. A venture capital firm cna then help the business establish the appropriate sales channels and marking strategies to successfully deliver its products.