Lead generation lists
Wendy Thomas
Does anyone have experience using sales lists? What was your conversion rate?
Monica RImada
I couldn't agree with you more Stu Marks - I am also convinced that they can be either a blessing or a curse.
February 24th at 8:32pm
Stu Marks
I have used lists extensively. I am convinced that they can be either a blessing or a curse and one doesn't know into which system one has plugged until after the process has started.
We feel that several list generation companies use too much coercion to harvest their info. This results in too high of a ratio of uninterested leads for which one pays.
And the landscape is not a constant. A company that was a breath of fresh air over the rest can start turning out "dead" lists over night. The trick is on trying more than one source and making use of their customer service promises as needed.
Like any marketing tool, stay with it for a measurable amount of time, several weeks or even months. And, remember that the fortune is in the follow-up.
