Target Buyer or End User Situation

This subsection of the situation analysis section provides actionable information on selling to target buyers and stimulating purchases or usage by the ultimate end users. Key questions answered in this subsection include:

• description of target buyers or end users in demographic, psychographic, and lifestyle terms
• target buyer/end user wants, needs, attitudes, and perceptions of category products and services
• where target buyers/end users are located and how to reach them
• which segments of the total market or category are growing or declining and why