Finding a Buyer

 

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Once you've decided on the appropriate value for your business, the next step is to find a buyer who can purchase at that price, and, more to the point, who wants to buy your company.

If you've hired a business broker or mergers and acquisitions professional to help you sell your company, finding a buyer is the main thing you're paying them to do. Nevertheless, it behooves you to get an understanding of:

• Who are your potential buyers?
• How are you going to reach them?