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Small Business Nation. A Project of The U.S. Chamber of Commerce

Online Solutions

Online Solutions

In a world where 8 out of 10 Americans regularly use the Internet (including nearly 90 percent of adults under age 50) no business can afford to ignore marketing online. Similarly Forrester Research tells us that nearly half of all sales are influenced by the web. Developing an effective strategy to move your business onto the web – or to elevate your presence online – is one of the most cost-effective ways to reach your customers. Our toolkit will help you find new clients, customers and business partners, retain the ones you currently have, and, most importantly, turn your customers into ambassadors for your brand.

Get started today by calling 602-222-4704 or visit www.workwithiws.com for a consultation. Consultations are free to U.S. Chamber of Commerce referrals.

What are the essentials of online marketing?

Website

Think of your website as your business' headquarters in the online world. It exists as a "home base" - a place to store your assets and cultivate relationships with customers and clients - and as a platform to reach out to new customers. Read More

 

Email Marketing

Email marketing isn't about creating spam and clogging up your customers' and potential customers' inboxes with sales pushes. Instead, it's a means for you to routinely have a conversation with your customers, contacts, subscribers or members. Read More

 

Social Media

While it has become all the rage among online marketers, we urge you to think of social media as one more tool in your marketing toolkit–and not as your only tool. Read More

 

Online Advertising

The beauty of advertising online is threefold: It's inexpensive compared to more traditional mediums like print, TV, and radio; it's far more targeted; and it's easier to measure success. That said, it's not an easy slam dunk. Great online ad campaigns usually share simple best practices. Read More

 

 

 

 


The materials on this website have been developed for educational purposes only. We urge you to consult with an attorney or benefit consultant to understand your legal obligations under the law. Please contact an attorney or benefit consultant to verify how the law will affect your specific company, benefit offering, and scenario.

Small Business Toolkits